Display Rack Postcards – Version 2.0

Display Rack Postcards

The Display Rack Postcards are a great way to drive traffic to your OnDemand Seminar.  It’s passive marketing and a great way to leverage your time, effort, energy and marketing.

I would not rely on the Display Rack Postcards as your only source of driving traffic, but it’s just one of many arrows in your quiver.  I’m a big believer in a multi-pronged approach, and this is just one of many ways to drive traffic to your OnDemand Seminar.

Car Dealerships

And for those that want to incorporate the Display Rack Postcards in car dealerships, see the section below for a surefire way to get your Display Rack Postcards in virtually any dealership you choose.

Three Choices

We have created 3 different Display Rack Postcards to choose from all centered around Version 2.0 of The OnDemand Seminar.

1)  Retirement Readiness Kit  (My First Choice)

2)  OnDemand Seminar

3)  12 Key Questions eBook

The Retirement Readiness Kit

Display Rack Postcard Retirement Readiness Kit

The OnDemand Seminar

Display Rack Postcard OnDemand Seminar

The 12 Key Questions eBook

Display Rack Postcard 12 Key Questions ebookCLICK HERE to download the Price List to see the various prices and quantities.

My Recommendation

My favorite choice for Display Rack Postcards is the one for your Retirement Readiness Kit.  Perceived value is what drives response rate, and I feel the perceived value for the Retirement Readiness Kit is dramatically higher than for the other 2 Display Rack Postcards, which feature various components of the Retirement Readiness Kit.

Make A Commitment

If you’re going to use the Display Rack Postcards, I would make a commitment to get your Display Racks in 3 new locations a week and before long, you and your OnDemand Seminar start showing up all over town.

Possible Locations

The first thing to do is to think of the places where your clients frequent and that is where you want your Display Rack Postcards.  Here are a few areas to jump start your thinking…

Display Rack Locations
Car Dealerships

I think one of the great uses of the Display Rack Postcards is to get them in the service department waiting areas of high end car dealers.  If you select high end car dealers you will find ideal demographics for your OnDemand Seminar and The Retirement Readiness Kit.

Just look at the typical Mercedes Benz owner:

Demographics of Mercedes Benz Owners
Average Household Income

Just look at the average household incomes for these various brands.

Average Incomes By BrandThese are ideal candidates.  Don’t believe me?  Walk into the service department waiting area of any high end car dealer in your area on any given morning and see how many seniors are sitting in the waiting room using their smartphones and tablets while they’re waiting for their car to get worked on.

They’re reading the news, watching movies, responding to email or playing solitaire.   If they’re going to be sitting in the service department waiting area for 2 to 4 hours waiting for their car, what a perfect time to expose them to your OnDemand Seminar.

Possible Brands To Choose From

Here are several automobile brands I would target for my Display Rack Postcards…

Automobile Logos
Why Would They Allow My Postcards In Their Dealership?

This is the most frequently asked question I get…Why would any car dealer allow me to put my Display Rack Postcards in the service department waiting area of their dealership?

Well, not all dealerships will…but if you make it a win-win for the dealership by creating a vested interest for them, and now give them a compelling reason why they would want your Display Rack Postcards in their dealership, it will increase the odds dramatically in your favor..

You won’t get them in every dealership, but you will get them in your fair share.

So how do we do that?

It’s quite simple…

On the front side of the Display Rack Postcard, you might have your ad on, The Retirement Readiness Kit.  But on the back of the Display Rack Postcard, you’ll run an ad for the dealer…FREE of charge  They don’t pay a nickel.  They provide you with camera ready artwork for the ad they want to run, and you pay to print the Display Rack Postcards.  Win-Win for all involved.

The Key To Getting Quote
Example of Car Dealer Ads

There are many different types of ads a car dealer might want to run.  The back of the Display Rack Postcard could be an ad for their service department.  It could be 10% off their next full service, or a FREE oil change.  A BMW dealership might offer FREE movie tickets for anyone test driving the new 3 Series, or it could be an add introducing the latest models.

Example:  Back of Display Rack Postcards

Display Rack Postcard Auto Back SideCar dealers spend a fortune on advertising and they have tons of ads already to go.  You simply get camera ready artwork from the dealer in a vertical orientation that measures 8.5 inches tall x 5.5 inches wide.  Simply provide us the camera ready artwork, and we will take it from there.  We will take the camera ready artwork and create the back side of your Display Rack Postcards, and then send you a proof to approve.   Once approved, then we will print them and ship them to you.

Example of Car Dealer Display Rack Postcard

Here’s an example of the front and back with the ad for the dealership on the back…The front is for your Retirement Readiness Kit and the back is for the local Mercedes dealer.

Display Rack Postcard Auto Dealers

Other Examples

Running an ad on the back of the Display Rack Postcards would also make sense for other professions as well.

For example….Let’s assume I have a great relationship with a CPA or even a CPA firm.  It would make sense to run the add for the CPA or their firm on the back of your Display Rack Postcard.  This would almost insure your Display Racks get in the waiting room of the CPA firm.  And if the ad was run for the entire firm, you’ve got a good chance of getting your Display Rack Postcard on every CPA’s desk in the firm as a way for them to add value to their client relationships.

Client John Culpepper

I just spoke to client, John Culpepper, and John has 2 CPA’s that he has established relationships with….The (2) CPA’s have agreed to have John send a letter to 400 of the CPA’s clients that are between the ages of 50 and 70, but here is where it gets interesting.

John is hand addressing each envelope to these 400 clients, but the envelope he is addressing is the CPA’s envelope, so this letter is actually coming from the CPA.  Inside the hand addressed envelope, is a letter from the CPA…on the CPA’s letterhead, and the letter mentions the Retirement Readiness Kit from John’s OnDemand Seminar.  Also included in the envelope going to these 400 clients is a flyer showing the Retirement Readiness Kit on the front and what’s included and what you’ll learn on the back.

Download Newspaper Insert

The Newspaper Insert is 8 1/2 x 11 inches and full color front and back.  This would be the perfect insert for this type of letter from the CPA to showcase your Retirement Readiness Kit with instructions on how to download it.

CLICK HERE to download the US Version of the Newspaper Insert

CLICK HERE to download the Canadian Version of the Newspaper Insert

CLICK HERE to download the Compliance Version of the Newspaper Insert

The bottom line….the Display Rack Postcards offer many possibilities if used properly, and they are just another one of many ways to drive traffic to your OnDemand Seminar.

Download Price List

CLICK HERE to download the Price List for the various quantities of the Display Rack Postcards.

DisplayRack_PriceList_Banne

CLICK HERE to download the Price List for the various quantities of the Display Rack Postcards.