The New Version 2.0 $100 Bill
With Version 2.0, we’ve just released a brand new $100 Bill Mailer / Handout.
We have created both a US and Canadian Version.
CLICK HERE and you can download the Price List to see the various prices and quantities available.
As you’ll see there are huge economies of scale.
Two Ways To Use It
There are two ways I would use the $100 Bill Mailer / Handout.
Personally, I think the $100 Bill is so cool that I would order 1,000 of them just to have as handouts to pass out to clients and prospects.
For those that have actually seen the $100 Bill, you can’t ignore it and you can’t throw it out. It’s one of the coolest marketing pieces I’ve ever come across. It’s substantial in size. It’s 15 inches long and 6 1/4 inches tall. When you open it up it becomes 12 1/2 x 15 inches. That’s a lot of real estate and inside is a giant picture of the Retirement Readiness Kit, which is the centerpiece of Version 2.0.
The $100 Bill is printed on 14 pt. card stock, which is the thickest you can get. It’s full color inside and out. It’s glossy and UV coated. It makes a statement and it would be a great piece to hand to any prospect or client you have.
It would also be a great piece to provide to CPA’s to let them pass out to their clients or have them available in their office as well. (We’re looking into having a display rack created that would hold the $100 Bill, similar to the Display Rack Postcards. We will let you know the outcome)
2) Direct Mail Piece
The second way to use the $100 Bill Mailer is as a direct mail piece.
The $100 Bill Mailer qualifies for the Every Door Direct Mail program through the US Post Office. This allows you to target various carrier routes in zip codes of your choosing and have a $100 Bill delivered in every mail box in that carrier route.
To learn more about the Every Door Direct Mail Program, CLICK HERE
Personally, I think the $100 Bill Mailer is too expensive to send First Class as the cost is $1.12 each. If you’re going to do Direct Mail using the $100 Bill Mailer, the only avenue to me that makes sense is through the EDDM Program through the US. Post Office or Precision Targeter in Canada.
What Drives Response Rate?
What drives response rate is perceived value. The higher the perceived value of your offering, the greater the response rate will be. I think one of the reasons we’re seeing more success stories with Version 2.0 is the perceived value of the Retirement Readiness Kit. The perceived value with the Retirement Readiness Kit is 10x the perceived value of the OnDemand Seminar Version 1.0…How Big Is Your Retirement Shortfall.
And the higher the perceived value, the greater the response rate will be.
Perceived Value: Version 1.0 vs. Version 2.0
Imagine Version 1.0…All you saw was the movie poster…Now Showing: How Big Is Your Retirement Shortfall?
Compare that to Version 2.0 where you see the Retirement Readiness Kit with (2) videos, an 18 page eBook, The 12 Key Questions Every Retiree Must Answer, a 15 page Retirement Readiness Checklist, (3) PDF files and a gift certificate to receive a complimentary Retirement Income Analysis.
Compare the two side by side and it’s 10 to 1 in perceived value.
There is no comparison when it comes to perceived value. This is why I expect the success stories to ratchet upward with Version 2.0.
Inside of $100 Bill
For those that would like to order the $100 Bill Mailer or Handouts, please call 760-895-8327.
CLICK HERE to download the $100 Bill Mailer / Handout Price List.
To Order $100 Bill Mailers, Call 760-895-8327